The foundations
Side Business Starter
$99 USD
A beginner’s route from choosing an idea to planning your first launch.
- Core multi-module curriculum
- Offer, pricing, and validation fundamentals
- Sales page and launch planning lessons
StoneyJae Empire / Your first business starts here
Small start.
Big ownership.
Build a side business without getting lost in the noise. Learn how to shape an offer, create your sales foundation, and launch—one practical module at a time.
Built for beginners. Designed for action. No income promises.
The goal
Less someday. More first steps.
Our teaching promise
01 / Plain-language lessons02 / A clear next action03 / Progress, not overnight riches
The curriculum
From a rough idea
to a real plan.
You don’t need a business background. You need a starting point and a sequence you can follow around the life you already have.
Learn it. Apply it. Keep moving.
Each stage connects to the next, so your work adds up to a launch plan—not just a folder of notes.
- 01
Find your starting point
Turn your skills and interests into a focused business idea. Define who it helps and the problem worth solving.
Takeaway / Your one-page business brief
- 02
Build an offer people understand
Choose a first offer, work through pricing, and test your assumptions before investing in a big launch.
Takeaway / Your offer and validation plan
- 03
Create your sales foundation
Map a clear landing page, learn the Stripe checkout workflow, and plan a welcome email sequence that guides new customers.
Takeaway / Your customer journey
- 04
Show up and launch
Write launch content for Twitter and LinkedIn, plan your first outreach, and decide what to measure after launch.
Takeaway / Your practical launch checklist
Choose your path
Invest in your next move.
Two learning paths. Review the available course details before enrolling.
The deeper dive
Side Business Launch
$199 USD
Go beyond the basics and work through the systems behind a digital launch.
- Everything in the foundations path
- Stripe checkout and welcome email workflows
- Twitter and LinkedIn launch content planning
Your next chapter
An empire starts with
something you own.
Start with an idea. Give it a plan. Take the next step.